Whether your cannabis business is an overnight weed delivery service or online marketplace, you will want to master scaling. Successfully scaling your weed business is crucial for creating a successful cannabis company.
The marijuana market may still be in the early stages but follow this guide and you should be on your way to a blooming business in the budding cannabis industry.
These are the four steps in scaling your cannabis business:
- Clarify your specialties/ differentiate your company
- Increase your funding
- Increase your help base
- Increase your market/location reach
Those are the four main stepsand while they look simple enough you will need solid planning to execute a successful campaign launch. We will be exploring the different options you have at your disposal and how you can maximize the current marijuana market trends.
Let’s take a closer look at each step and just how you can implement a successful campaign for each one:
- Differentiating your company
What makes your business stand out? What are the main factors that define your business? And what will make your company remain in the minds of consumers?
You need to be able to clearly identify what it is that sets your company in a league of its own. Once you have these factors, you need to able to communicate this to your consumers. Think of what keywords or buzzwords make up the essence of your company.
Do you use fair-trade products and services in the production process?
Are your ingredients strictly vegan or organic?
Take a look at the following factors that can differentiate your product or service from the rest of the market:
- Competitive pricing
- Packaging that stands out from the rest
- Exceptional customer service
- ISO compatibility or integration
- Ability to track delivery online
- The ability for potential customers to use cryptocurrency
- Do you offer blockchain opportunities?
- A product that is unique
These are just some of the factors that you can consider, perhaps your company has more than one of the above options. Streamline your product, and clearly communicate to your potential clients by highlighting those factors.
Remember to plan for the future. The market is continuously evolving. Because the market is still in the early stages, you have to be prepared for the possible future trends and for the fact that the things that differentiate your product now could very well become commonplace in the near future. Leave room for improvement by developing a product and service that can improve and evolve with the market.
- Increase Your Funding
One of the biggest issues that startups face is lack of funding. According to Compassionate Certification Center’s CEO Dr. Bryan Doner, your biggest challenge for your company’s growth/expansion will be having money to invest in your own business as well as having “cash in hand”. You will need to have access to funds that can propel your business forward.
When it comes to raising money or taking loans, be cautious. Be aware of the place that the investment or funding is coming from. By being mindful of this you can secure investors that can assist you with more than just monies, you will be able to get investors that are connected and can assist in growing your company’s marketplace.
- Increase Your Help ‘Base’
Gather a team of people that you know you can rely on that have expertise in areas that you do not. The guidance that comes from professionals in their specific field, whether it be legal or packaging, will prove to be invaluable.
As your business grows, so will the complexity of running it. The business will begin demanding more complicated operations on a daily basis- and knowing that you have an expert on hand will greatly assist your business.
The trick is to identify your weaknesses. If you are an expert in the ingredient sourcing, ensuring you have the best overnight weed delivery option or production yet have no experience in the legal field, make sure that you have a profession in the legal field that you can both trust and rely on.
Again, the cannabis market is in a juvenile stage and as a business owner in that market, you should be prepared for surprise and change. If you have a professional and experienced team that can assist you through any transitions that may occur, you will be able to adjust your business accordingly.
- Increase Your Market Reach
In order to grow your cannabis business, you will need to be able to grow your reach.
There are two factors that will assist you in expanding your reach or creating a ‘multi-location’ business. They are:
- Public Relations
- Media Coverage
Find a PR agency that has experience in the cannabis industry and have a great grasp on your company’s needs. The ideal PR agency is well informed about the marijuana market and treats your business as an individual, with specific needs and requirements. The right Public Relations agency will also assist you with getting broad media coverage as well as the right kind of marketing.
“The right kind of marketing”? What’s that? Destigmatization of cannabis should be the top priority. Outdated marijuana stereotypes are certainly on their way out, however, there is still residual, imprinted on society. This is important because it impacts the marijuana industry as well as your business.
It is imperative that you, as a cannabis business owner, steer public perception away from the ‘just getting high’ idea and closer towards conscious cannabis.
Whether or not you are concerned about being a responsible business owner is not the case; it is important to strive for more mindful marijuana use because the opposite can hurt your profit as well as sustainability in the long run. As marijuana education and understanding grows, so does your potential market and therefore your potential profits.
There you have it, the four most important steps to follow if you want to expand your cannabis business. While the cannabis industry may be constantly changing, there are a few factors that will remain consistent and those are consistency and integrity. Above all, consumers will always appreciate products and services like overnight weed delivery that are of consistently high quality and have a sturdy business profile based on integrity.